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- 18 de Abr de 2019
- 2 min
Treinar o consumidor precisa entrar no budget dos projetos
Atualmente temos as mais diversas tecnologias para ajudar os profissionais de Trade MKT, Merchandising, Marketing e afins a dar um “plus” em todas as ações que são executadas no ponto de venda. E é claro que não se pode desperdiçar isso na hora de valorizar a experiência que o shopper pode ter em um ponto de venda ou serviço. Porém ressalto que existe um ponto de atenção especial para que o “tiro não saia pela culatra”. Usar essa expressão popular para frisar esse erro tão co
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